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Writer's pictureComplete Gifts

Kindness always wins.


In a world that often seems to prioritize competition and self-interest and selfishness, one timeless truth remains - kindness always wins. Whether it's in personal relationships, parenting, or even in the business world, practicing kindness has the power to transform and thus transcends barriers and fosters meaningful connections. In this blog, we dig deep into the realm of kindness, focusing on the amazing impacts of gentle parenting and thoughtful corporate gestures.

Gentle parenting is an approach that comes from the belief that raising children with empathy, respect, and understanding leads to healthier emotional development. It's about fostering a connection based on communication rather than punishment, and it acknowledges that every child is unique and deserving of unconditional love. Instead of resorting to punishment and threats, parents practicing gentle parenting opt for open conversations, problem-solving, and setting clear boundaries in a compassionate manner. By emphasizing empathy and patience, gentle parenting nurtures a sense of security in children, enabling them to develop strong self-esteem, confidence, and emotional intelligence. This approach ultimately creates a nurturing environment that sets children up for success in their future relationships and interactions.

I have personally seen this parenting style being implemented and I can honestly say that it works. I have witnessed a 2-year-old boy, throwing a tantrum as he could not get his way to watch TV. Instead of shouting and telling him to stop, his parents actively and gently assisted him to find the words to express his emotions which were driving his behaviour. Very soon, this little boy was able to articulate that he was frustrated and sad that he could not watch TV and that he understood that it was not the weekend, which was TV time. He also showed that at the tender age of 2, he felt for other who were in pain, when a little girl visiting, hurt her knee. He went straight up to her and asked, “are you ok?” “I will get ice”, as his mom always fetches an ice pack when he hurts himself.

In a corporate landscape that often thrives and is driven by competition, incorporating kindness can lead to remarkable outcomes. Employers and business owners have the opportunity to not only enhance their relationships with clients and employees but also to create a positive and lasting brand image through thoughtful gestures.


This can be done by gifting branded items to clients and employees. These gifts go beyond marketing and advertising—they demonstrate appreciation and gratitude. A well-thought-out branded gift shows that a company values its relationships and is willing to invest in the happiness and satisfaction of those it interacts with.


When clients receive a carefully selected branded gift, it humanizes the business-client relationship. It establishes a personal connection, making the client feel acknowledged and valued as more than just a source of revenue. When employees are gifted with branded items, it boosts their morale and creates a sense of belonging. These gestures contribute to a positive work environment, which could improve employee retention and productivity.


The impact of these gestures goes beyond the recipients. When clients or employees receive a thoughtful gift, they are more likely to share their positive experiences with others. Word-of-mouth recommendations carry so much weight, and showcasing kindness can lead to an increase in referrals and new business opportunities.


Furthermore, as more businesses embrace kindness as a value, a culture of empathy and respect can begin to permeate the corporate world and pressurize other companies to follow. Kindness is contagious, and one act can inspire a chain reaction of goodwill that benefits everyone involved.

Some gift ideas that can be gifted to clients and employees to show kindness:


  • A high-quality notebook or journal with your company's logo can be a thoughtful gift. It's not only functional but also encourages creativity and organization.


  • Eco-conscious tote bags featuring your brand's logo can be both practical and environmentally friendly. They're perfect for shopping, carrying belongings, or even as a stylish accessory.


  • Items like headphones, laptop sleeves, or wireless chargers, Bluetooth speakers, phone chargers, all customized with your brand's logo can be useful gifts in today's tech-driven world. Anything to ease the pain of loadshedding is always welcomed too. Power banks, rechargeable lamps to mention but a few.


  • Branded mugs, water bottles, or tumblers are versatile gifts that can be used every day. They're a constant reminder of your company whenever the recipient enjoys a drink. Remember to be kind to our planet too, so maybe only give eco-conscious drinkware. Glass, stainless steel, and bamboo to replace plastic. This too shows that your company cares about the environment.


  • Items like branded yoga mats, essential oil diffusers, or sports and wellness gifts can show that you care about your recipients' well-being.


So, whether it's a small token of appreciation or a grand gesture, let us continue to embrace the art of gifting with kindness, knowing that in doing so, we not only bring happiness to others but also experience the profound joy of giving from the heart. In this way, kindness always wins, and the world becomes a better, brighter place for all.


Contact gifting@completegifts.co.za should you require assistance with your gifting requirements or visit www.completegifts.co.za for more information.


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