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Branding

a view of a branded product

digital transfer

This relatively new technology makes it possible to print a full-colour, digital logo on various surfaces where previously this wasn’t possible.

A digital image is printed onto a special transfer paper and the product that is being branded is treated with a chemical before the logo is applied.

The transfer paper is then placed onto the product, transferring the ink from the paper on the product. At this stage the branded product is treated with a logo sealing chemical to ensure permanency of the logo.

This technology is perfect for ceramic or metal mugs as well as metal flasks and water bottles.

The Digital Transfer Printer does not print the colour white so this process is best used on white and metal items. On metal products, the colours in the logo take on a metallic tinge but the ability to create a permanent, full colour branding is unique to this process and therefore extremely attractive.

a view of a branded product

debossing

A logo is pressed into the surface of a product using both heat and pressure to create a permanent stamped impression in the product. This branding process is both subtle and classy and looks great on folders and notebooks.

a view of a branded product

pad printing

A logo is applied to a plate which is then covered in ink. A silicone cushion is pressed onto the plate and the cushion is then used to transfer the logo onto the product.

Each colour is applied seperatley but the detail in the print can still be excellent.

This high volume printing method is favoured for small plastic items such as pens, keyholders and torches.

Pad printing allows for up to 4 colour print.

a view of a branded product

sublime printing

Sublimation process is printing done by a digital full-colour printer which is fitted with special sublimation inks. The logo is printed onto a special transfer paper and cut automatically to the correct shape.

The logo is placed onto the product and heat is applied. The heat causes the inks to migrate from the paper onto the product.

Due to the fact that this is a digital print, the logo can be as colourful and intricate as required.

Since the ink migrates onto the product, sublimation doesn’t change the flexibility characteristics of the product in the same manner that a heat transfer does.

This process works on man-made fabrics such as polyester and nylon and is perfect for polyester shirts, nylon bags and umbrellas.

Sublimation printers cannot print the colour white, therefore this branding method works best when applied onto a white product.

a view of a branded product

screen printing

Screen printing is the process whereby a logo is exposed onto a mesh screen. Ink is placed onto the screen and a squeegee pushes the ink through the screen in the areas where the logo is.

This method provides excellent coverage and is especially good for large and bold logos.

Colours are printed one at a time so accurate registration is essential/ There are various manual and automatic carousel machines for this process, depending on the requirement.

This process is ideal for bags and t-shirt but can also be used for umbrellas, colles and smaller items such as notebooks and folders. Screen printing allows for up to a 6 colour print.

a view of a branded product

foil hot sticker

Hot stamping with foil is a similar process to debossing except that a thin foil is pressed into the product to create a colour.

Even though heat and pressure are applied, they are applied in lesser volume than during debossing and therfore the impression is not as deep.

Foils are available in Blue, Copper, Gold, Green, Light Blue, Orange, Red, Silver and Yellow. Pantone matches in this process are not possible as the foil comes in a limited colour range.

This process works best on leather and PU folders as well as select rigid carboard notebooks

domed sticker

Stickers are digitally printed on an adhesive vinyl in full-colour and the automatically cut to the required shape and size.

The stickers are coated with a polyurethane resin to give a three-dimensional appearance.

Dome stickers can be applied to smooth and rigid surfaces but work best in products with a purpose-made recessed plaque.

This process gives a digital full-colour branding and is ideal for multi-colour logos which are hard to replicate with other print techniques.

a view of a branded product

laser engraving

A logo is burned into the product with a laser, replicating the logo with pecise accuracy.

The layer “burns” the top layer of the product off and reveals the layer beneath. If the layer beneath is a different colour to the top layer, when enegraved, the bottom layer’s colour is exposed.

Because the top layer is “burned off” in the process, laser engraving is a permanent method of branding and the tonal shades make it and upmarket, subtle choice.

This process is used mainly for items such as metal pens, keyholders, mugs, flasks and BBQ items.

a view of a branded product

heat transfer

A digital image is printed onto a special vinyl surface, which is then placed onto the product in the correct position.

At this point the product is placed in a heat press, and the from the press melts the adhesive backing on the vinyl, merging it with the fabric.

This process is mainly used where a logo is too intricate for screen printing. As it’s a digital print, the detail in the logo is perfect but given that the logo is not cut out, it may affect the flexibility of the product.

embroidery

Embroidery is the art of decorating fabric with designs stitched in strands of thread.

Embroidery machines are driven by computer that read digitized embroidery files created by special software.

The machines automatically create a design from a pre-made logo that is input into the machine. This branding process is ideal for textiles and fabrics and gives a permanent and upmarket branding on the product.

Logs can be embroidered in up to 9 different thread colours.

a view of a branded product

co2 engraving

A logo is burned into the product with a CO2 laser, replicating the original logo with great accuracy and in minute detail.

CO2 engraving is suitable for natural materials like wood, glass and leather.

The CO2 laser removes the top layer of the product to expose the second layer. This is a permanent and classy way to brand certain organic materials

Questions?